Last week Jeff called to ask about developing a website. He said a number of people had recommended he put “something” up. He thought it was probably a good idea only he wasn’t sure how it would work for him.
Jeff has a number of business interests in the area of holistic health, one of which is Iyengar Yoga. He is an instructor and wants to focus first on building his local business, particularly his list of clients. I explained that a website could accomplish this goal and more. One of the benefits of a website is the ability to get the attention of people interested in your local area. A well-planned website…
Allows the business owner to target a specific geographic area
Someone who has a yoga business in city, for example Los Angeles, wants to have as many people from that area coming to their website. Or, in Jeff’s case, he may want to attract people who are looking for a yoga instructor in Los Angeles or are traveling to the area for business or other short-term stay.
Jeff wanted to know more about how his website could be set up to target people in LA. I explained how Google, Yahoo and the other search engine programs allowed the business owner to specify their geographic location. When someone looking for a local yoga studio or instructor types “yoga instructor Los Angeles” into the Google search bar, Google looks for all yoga instructors specifying that they are in Los Angeles and displays the list. There are more tools available to attract local clients. We will be covering them in the future.
WORD OF THE DAY: Search Engine The Internet is huge. Google, Yahoo, MSN and others are companies who supply a program someone can use to find information and places of business they want. Each company has a proprietary program that sets the way they search for and retrieve information.
Pat
Good post and good advice to target a relevant area versus the whole world.
Jen B
The Harwood Center - Tinnitus, Chronic Illness, Fers, Phobias, and Anxiety
Search Engine and internet:
I love Kevin Hogan’s phone book analogy he uses inhis sales copy in promoting his Internet Marketing Course!
So factual that it is in synch with his persaonlity as revealed by using Pure Numerology!
John Ho
Understanding Personalities for Better Influence & Persuasion (WordPress)
Understanding Personalities for Better Influence & Persuasion (Vox Blog)
I liked Kevin’s phone book analogy too……the vastness of the net is hard to grasp. The few that I’ve talked to about internet marketing are simply unaware of the potential: most I’ve talked to think very local.
Maybe it’s who I’m talking to!
Thanks JC
This is very good. I’m still trying to figure out what people type into google when they are looking for a babysitter online other than “babysitter.”
Lisa McLellan, Child Care Expert - Babysitters, Nannies, and Au-pairs
One definately needs to be found by potential customers/clients if they want to be known. It was already said but the phone book analogy is a good one.
Kind Regards,
Anthony