Last week Jeff called to ask about developing a website. He said a number of people had recommended he put “something” up. He thought it was probably a good idea only he wasn’t sure how it would work for him.
Jeff has a number of business interests in the area of holistic health, one of which is Iyengar Yoga. He is an instructor and wants to focus first on building his local business, particularly his list of clients. I explained that a website could accomplish this goal and more. One of the benefits of a website is the ability to get the attention of people interested in your local area. A well-planned website…
Allows the business owner to target a specific geographic area
Someone who has a yoga business in city, for example Los Angeles, wants to have as many people from that area coming to their website. Or, in Jeff’s case, he may want to attract people who are looking for a yoga instructor in Los Angeles or are traveling to the area for business or other short-term stay.
Jeff wanted to know more about how his website could be set up to target people in LA. I explained how Google, Yahoo and the other search engine programs allowed the business owner to specify their geographic location. When someone looking for a local yoga studio or instructor types “yoga instructor Los Angeles” into the Google search bar, Google looks for all yoga instructors specifying that they are in Los Angeles and displays the list. There are more tools available to attract local clients. We will be covering them in the future.
WORD OF THE DAY: Search Engine The Internet is huge. Google, Yahoo, MSN and others are companies who supply a program someone can use to find information and places of business they want. Each company has a proprietary program that sets the way they search for and retrieve information.
Pat
Looking forward to learning more. Checking out some local sites, it seems clear that they are not sure of effectiveness in a website [even from my limited perspective].
Thanks
JC jc
Yes.
We’re now at a time when many people go to the internet as their first port of call for information.
Having a website allows you to cast your net much further in terms of potential customers.
Good post.
JJ Jalopy
Life Coaching Business Advice with JJ Jalopy.
Excellent post.
Looking forward to reading more.
JJ Jalopy
Life Coaching and Home Business Advice with JJ Jalopy
Pat, Looking forward to your next post. I could use your advice on online marketing for both my brick and mortar stores and my upcoming online business. Mark
Glacier Marketing
Glacier Ice Cream
I look forward to more of this. So many companies have “ego” websites - interesting to them but not for improving business.
It’s amazing so few small businesses realize the power of local targetting. Great post.
All the best,
Yann
http://www.ProfitsTactics.com
I have found that the internet is an amazingly effective tool for generating customers for any business.
Steve
Can you imagine how useless the Internet would be without search engines? We wouldn’t be ablr to find a thing…
Seize the Day,
Rob
Personal Asset Protection For Small Business Owners
Have You Covered Your Assets?
your site is such a great asset to anyone wanting to grow a business.
Don shepherd
oregon or bust
Precisely.
I have some SEO expertise and simple website design. This is SO right on target for SBOs.
All the best,
April Braswell
Online Dating Coach, Dating Expert