Want to Build Your Business?

You have to get your name in front of the people who are interested in your product or service. Advertising isn’t cost effective for most independent business owners. Attending community meetings and speaking for local business groups gives you exposure to a group of individuals and can take up a lot of your time. Here is one suggestion how utilizing the power of the Internet greatly expands your ability to connect with potential clients. A website…

Allows the business owner to attract and cultivate new clients

Any business, whether local or online, needs to have their domain name on all printed and published information, such as business cards. Write and article? Make sure your domain name is noted in your bio. Interviewed by the local paper? Your domain name needs to be here too.

Many metropolitan areas…

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Attract Local Business to Your Website

Last week Jeff called to ask about developing a website. He said a number of people had recommended he put “something” up. He thought it was probably a good idea only he wasn’t sure how it would work for him.

Jeff has a number of business interests in the area of holistic health, one of which is Iyengar Yoga. He is an instructor and wants to focus first on building his local business, particularly his list of clients. I explained that a website could accomplish this goal and more. One of the benefits of a website is the ability to get the attention of people interested in your local area. A well-planned website…

Allows the business owner to target a specific geographic area

Someone who has a yoga business…

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Business Owner Internet Basics: Let’s Get Started

“You’re funny,” she said. My reaction was “oh, oh.” You see, I’m not a standup comedian or anything like that. I’m a marketing person. I had been explaining how she could increase her profit by taking her offline business to the Internet. My potential client pointed out she didn’t understand half of what I was talking about. I was lucky she spoke up. Sometimes a client will just disappear if she doesn’t understand the language.

You see, I had grown so comfortable with doing business on the web that I temporarily forgot that not everyone understood what I was saying. It was a little like trying to understand what my boyfriend was talking about the first time he took me to a UCLA basketball game. I had to learn…

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Business Owner Introduction to Internet Marketing

Independent business owners recognize they have an opportunity to ramp up their business using the power of the Internet. However, the tech stuff and the language can be a bit overwhelming at first. My goal is to publish information specifically targeted to the independent business owner. A basic plan for the start up website is designed to introduce the owner to another venue for promoting their business.