“You’re funny,” she said. My reaction was “oh, oh.” You see I’m not a standup comedian or anything like that. I’m a marketing person and I had been explaining how she could increase her profit by taking her offline business to the Internet. My potential client pointed out that she didn’t understand half of what I was talking about. I was lucky. Sometimes a client will just disappear if she doesn’t understand the language
You see, I had grown so comfortable with doing business on the web that I temporarily forgot that not everyone understood what I was saying. It was a little like trying to understand what my boyfriend was talking about the first time he took me to a UCLA basketball game. I had to learn the language in order to participate.
I’m not sure exactly where I blew it. I’m pretty sure she was okay with Google. Was it keywords? Page rank and Alexis? She was ready to go ahead marketing her business on the web. It was time for me to slow down and make sure she understood each step we were going to take.
She also needed to know why it was important to do what we were doing. Today she has a successful blog that is moving up in page ranking. Oops, there’s one of those “funny” words again.
I love marketing. I particularly love my new passion, marketing on the world wide web. What I would like to do here is to share that passion with you and, at the same time, bring you up-to-date on the language and the opportunity for you to increase your profit by developing an active Internet presence.
The definition of the word “blog.” is a good place to start since that is what my client and I were discussing.
WORD OF THE DAY: Blog or web + log A public web page where the blog owner, or blogger, journals about a topic or person that is of interest to them. Anyone who comes to the page has an opportunity to comment on the information and opinions of the blogger.
Blogging is an important part of your Internet marketing plan. We’ll be covering why as we go along. You will also become more comfortable with the language as we will be adding new words to your vocabulary along the way.
I like your post. Look forward to more!
Regards,
Mitchell Rehaume
You’re Mobile Expert!
People don’t react well to change and to things they don’t understand. I think that mentioning “Alexa” too early in the conversation is a conversation stopper.
I agree with Rob that you should add a name and some personality into the blog. You have a great subject and some great material but need to make it more you.
Steve
I am interested in hearing more.
Bob Kaufer
If you MOVE like the Tin Man, you will THINK like the Scarecrow and FEEL like the Lion
You make a great point. If people are not feel comfort with a new task they do back away.
I try to learn daily.
Lynn Lane
http://www.Warriorofsuccess.com
Good post. I am working on changing my internet ignorance. Mark
Glacier Marketing
Glacier Ice Cream
I like stripping things back to their basics - often the basics are anything but because we’ve been swept along to a point where we’ve assumed or inferred what’s what and why!
I look forward to your posts and, no doubt, learning a lot in the process.
Philip
[The Consumer Behaviour Research Resource]
Thanks for this blog. Marketing via a website is a skill any business owner could benefit from. I’m looking forward to your future posts.
Health, Fitness — Darryl Pace
Great information for us internet novices.
Pam
Great Minds, Great Wealth: Raise your Return, Reduce your Risk, Cut your Cost
I don’t why I miss your blog to comment on. Somehow Google Reader does not pick them up!!
You’re shown up now. And that’s great!
We need to be at the same wavelength to get communcation across smoothly.
Learning AND applying Pure Numerology help a lot in the communciation process by understanding the personalities quickly and apply approriate strategies for better influence and persuasion.
John Ho
Understanding Personalities for Better Influence & Persuasion (WordPress)
Understanding Personalities for Better Influence & Persuasion (Vox Blog)
Good blog. It is best to ease people out of their comfort zones. Not so good to throw too many unfamiliar terms out to soon.
Regards,
Anthony
http://www.anthonylemme.com