The Internet brings together people of similar interests from all over the world. The business owner with an active website is gathering a list of people who are interested enough in their product to optin or sign on to the email list. Just think of the time efficiency you have when you automate your name gathering process. This list is the key to growing your business. A website…
Allows the Business Owner to attract and cultivate new clients
Think of your list building activity as creating a community. Someone who has signed on to your list wants to hear more about you and your product. They see you as someone have something of value to offer to them. Your business benefits from building these relationships so people feel they know you.
When someone opts in to your list they are giving you permission to send them emails. This is your opportunity to stay in touch by sending emails to them on a regular basis. The email isn’t a formal affair or a blatant sales pitch, both of which will lose you list subscribers. Instead, write as though you are chatting to a friend. Share a story or a testimonial. Discuss something that relates to or impacts your business. By the time you do send a recommendation or a product promotion, you will have built credibility with your list members.
This works even if you have a local business. You never know when a subscriber will come to your area or recommend you to a friend who is traveling to your town.
WORD OF THE DAY: Optin Have you visited a website that has a box where you are asked to put in your name and email? This is the optin box. Often the website owner will offer you a report or some other incentive to fill in your information. You’re now on their email list. You have agreed to receive their emails until you request that you be taken off the list.
There are two kinds of optin. The single optin is complete once you have entered your information and clicked the subscribe button. The double optin requires that you go to your email box. You will be asked to click on a line confirming that you want to be on this list. The double optin is a way for you to control spam email. It assures the website owner that you really do want to receive their email.
I hope you are enjoying these blog posts. If you have a subject you would like me to cover, please take advantage of the comment function and ask me.
Pat
I do like your posts. It was not until the last class that I understood the value of the list, I now have to get better at using it once collected.
Bob Kaufer
Z Health For Life
Yes. The list is super important.
Wherever you go you can always take your list with you!
Great post as always.
JJ Jalopy
Life Coaching and Home Business Advice with JJ Jalopy
The #1 asset of most businesses is the list of customers and prospects.
The list is made much more valuable when you have a great, trusted relationship with the list.
And, the more information contained in that list the better…
Seize the Day,
Rob
Personal Asset Protection For Small Business Owners
Have You Covered Your Assets?
I’m looking forward to learning how to develop significant lists for several businesses I am involved with.
Christian Haller
http://www.christianhalleronline.com
The one thing I have been most negligent on is growing my list. This has been a mistake I don’t intend to repeat again.
Steve
Do you have a suggestion for a list managment system? I have a list but but need to be able to utilize it better.
Don Shepherd
oregon or bust
I understand the importance of a list and the optin thing, but this will be very difficult for me to do an ezine or newsletter because I can’t believe anyone would want to read it even if they did opt in. I’m not real crazy about receiving the ezines that I’ve subscribed to, I’m just trying to help out friends. I really don’t have time to read them. Not sure I can get to a point where I believe people actually care what I have to say. But this is a very good post.
Lisa McLellan, Child Care Expert - Babysitters, Nannies, and Au-pairs
It’s really interesting to go back and look at some local websites knowing all this new information and already seeing some things that could be done more effectively.
Like an optin !
When you get the chance, I’d like to hear a bit about pings
Thanks.
JC JC
Hi
Great post today on what IS the number one most super important part of your internet business and that is your relationship with the ‘list’ of people who sigh up for more info about what you have to offer!
Here is where you over deliver on what you promise with quality products or info!!!
Awesome info again!
Duane
Learn Winning Persuasion
Techniques that Work Like Magic by Tapping Into the Psychology of
the Mind with Persuasion Expert Duane Cunningham!
Great info about building lists.
Pam
Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost