The Internet brings together people of similar interests from all over the world. The business owner with an active website is gathering a list of people who are interested enough in their product to optin or sign on to the email list. Just think of the time efficiency you have when you automate your name gathering process. This list is the key to growing your business. A website…
Allows the Business Owner to attract and cultivate new clients
Think of your list building activity as creating a community. Someone who has signed on to your list wants to hear more about you and your product. They see you as someone have something of value to offer to them. Your business benefits from building these relationships so people feel they know you.
When someone opts in to your list they are giving you permission to send them emails. This is your opportunity to stay in touch by sending emails to them on a regular basis. The email isn’t a formal affair or a blatant sales pitch, both of which will lose you list subscribers. Instead, write as though you are chatting to a friend. Share a story or a testimonial. Discuss something that relates to or impacts your business. By the time you do send a recommendation or a product promotion, you will have built credibility with your list members.
This works even if you have a local business. You never know when a subscriber will come to your area or recommend you to a friend who is traveling to your town.
WORD OF THE DAY: Optin Have you visited a website that has a box where you are asked to put in your name and email? This is the optin box. Often the website owner will offer you a report or some other incentive to fill in your information. You’re now on their email list. You have agreed to receive their emails until you request that you be taken off the list.
There are two kinds of optin. The single optin is complete once you have entered your information and clicked the subscribe button. The double optin requires that you go to your email box. You will be asked to click on a line confirming that you want to be on this list. The double optin is a way for you to control spam email. It assures the website owner that you really do want to receive their email.
I hope you are enjoying these blog posts. If you have a subject you would like me to cover, please take advantage of the comment function and ask me.
Pat
Thank you for your helpful post, Pam. I’ve been working on ‘opt-in’ for my website for a bit. It’s supposed to be easy — I use 1and1.com — and be built in, but obviously I’m having some ‘operator’ issues. I’m plugging away at it (and the within-the-site blog as well)
Sue
Your list is the database to get bsuiness. Both the qantity AND quality counts.
There’s a charcoal organic chicken place that asks for its customers to supplytheir mobile phone # to receive SMS for their Specail Offer.
This is a brilliant & cost effective marketing tool. Not longer SMS get more attention (~92% chance beign read as against ~40% for emails’ readership), it’s dirt cheap compared with newspaper ad.
John Ho
Understanding Personalities for Better Influence & Persuasion (WordPress)
Understanding Personalities for Better Influence & Persuasion (Vox Blog)
I think I need to incentivise my optin with a free somethingorother.
What do you suggest is a good give-away?
Philip
Consumer Behaviour Expert
[The Consumer Behaviour Research Resource]
I think e-books are always good giveaways. They get them right away and you don’t even have to mail them.!and they continue to build your rapport with your customer.
SunnyMarie
http://www.sunnymarie.wordpress.com
A list of self-qualified subscribers is where an internet business’ value really is.
The next critical step is to nurture a trustful relationship with them.
Good advice Pat, thank you.
All the best,
Yann
I do enjoy your posts and know that cultivating that community could really make a difference in my wesite and growth.
Jennifer Battaglino
The Harwood Center – Tinnitus, Chronic Illness, Fers, Phobias, and Anxiety
I like the concept of building a community, it’s one of the things I’m looking forward to as far as internet marketing is concerned.
Thanks
JC JC
Hi, Pat. Yes, I am enjoying your posts. They neatly summarize the value of having a website, and they inform me of the different components of a website that make the website an effective business tool.
Health, Fitness — Darryl Pace
Indeed, cultivating our prospect pipeline for business as well as personal relationships is imperative for life success.
All the best,
April Braswell
Online Dating Sites Review, Internet Dating Sites Guide
Pat , Good post. Lists are great way to communicate with current customers and customers that have not used your goods or services recently. Mark
MarketingScoops
Glacier Ice Cream