The internet is one large, competitive marketplace. In order to succeed you need to set yourself apart from the competition. Your research on your consumer, competition, industry and yourself give you the information you need to narrow your focus to a very specific target market or niche and product or service.
Your consumer isn’t everyone. You know who she is and what she wants. The product or service you offer is designed to meet her specific needs. For example, instead of selling women’s fashion online, you could sell bridal wear to upscale brides looking for designer name sophistication.
I don’t know about you but I’m on the internet regularly comparing prices between different websites as well as brick and mortar stores. So is everyone else. You don’t want to compete…Continue reading