The internet is one large, competitive marketplace. In order to succeed you need to set yourself apart from the competition. Your research on your consumer, competition, industry and yourself give you the information you need to narrow your focus to a very specific target market or niche and product or service.
Your consumer isn’t everyone. You know who she is and what she wants. The product or service you offer is designed to meet her specific needs. For example, instead of selling women’s fashion online, you could sell bridal wear to upscale brides looking for designer name sophistication.
I don’t know about you but I’m on the internet regularly comparing prices between different websites as well as brick and mortar stores. So is everyone else. You don’t want to compete on price. You want to communicate benefits and value to the consumer.
The more tightly you target your product or service, the less you become like the competition. Remove price as a factor and it is easier for you to emphasize the benefits of your product and your high quality of service. In doing so, you build brand recognition and equity.
WORD OF THE DAY: Niche A niche market is a subset of a larger market. It is the focus on a specific product having features and benefits that satisfy specific market needs or consumer wishes and desires for quality and benefits.
-Pat
Hi Pat,
Once again sound advice for those looking to do business online or offline…know who your customer is and what they want and desire!
Duane
Learn Winning Persuasion
Techniques that Work Like Magic by Tapping Into the Psychology of
the Mind with Persuasion Expert Duane Cunningham!
This is very important advice and the clearer the better. Excellent points…
Seize the Day,
Rob
Sales Eagles Soar Above the Competition!
Personal Asset Protection For Small Business Owners
Great word of the day, find the niche and fill it.
Bob Kaufer
Z Health For Life
This is really excellent, clear advice.
Things get much easier if you don’t have any competition!
Thanks Pat.
JJ Jalopy
Life Coaching and Home Business Advice with JJ Jalopy
Great point. Find your niche and sale.
Lynn Lane.
http://www.Warriorofsuccess.com
The same concept applies both online and offline. Know your business and define your niche.
Steve
Are you a Sales Eagle?
Yap, 1st step of success formula is SEE the Target.
Then keep it in sight.Finally, hit it until we hit it.
John Ho
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress)
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Vox Blog)
Sound advice I plan to put to use.
Christian Haller
http://www.christianhalleronline.com
Great advice. It is especially relevent because I am a total newby to the internet aspect of marketing and selling. It is so important to find your target market. Sounds like the more specific the better. It eliminates the competition. Or should I say what competition.
Make it a great and productive day,
Anthony
http://www.anthonylemme.com
Great advice that I will take to heart. I am new to internet sales/marketing so this is helpful to me. I am a sponge right now and this information is so apropos.
Make it a great day,
Anthony
http://anthonylemme.com