Business Owner Internet Basics: Let’s Get Started

“You’re funny,” she said. My reaction was “oh, oh.” You see, I’m not a standup comedian or anything like that. I’m a marketing person. I had been explaining how she could increase her profit by taking her offline business to the Internet. My potential client pointed out she didn’t understand half of what I was talking about. I was lucky she spoke up. Sometimes a client will just disappear if she doesn’t understand the language.

You see, I had grown so comfortable with doing business on the web that I temporarily forgot that not everyone understood what I was saying. It was a little like trying to understand what my boyfriend was talking about the first time he took me to a UCLA basketball game. I had to learn…

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