How many times have you heard someone say “Let’s go look that up on the web?” People use an Internet browser to find information and to buy stuff. You want your website to be able to answer their questions and provide the goods and services they’re seeking.
First you have to establish a relationship with people. They want to know if they can trust you. Look at it this way. You just met someone at a party. You shake their hand and then chat a bit to see if you have something in common. The optin incentive is your opportunity to chat. Use your incentive to…
Introduce your business and win credibility
Your incentive offer should be a gift that has value. Lots of value! It needs to relate to the reason people are visiting your site and offer specific benefits. You want to give visitors a reason to return to your website and look forward to your emails.
What kind of offer is irresistible enough that people are willing to give you their name and email address? The list that follows is only a sampling of what you might create: free newsletter, information-packed ebook, an audio, graphic or video mini-course or other downloadables. You might have a members-only forum or discussion group or a contest to win a free product (not your primary product). Are you beginning to get some ideas?
Make the offer very specific to the wants and needs of your potential customer so you build a highly targeted list. The incentive should be something you can maintain without an extensive time investment on your part. It can be prepared by you or outsourced.
WORD OF THE DAY: Browser A browser is a computer software program that displays the websites or documents you want to see. Examples of browsers are Microsoft Internet Explorer, Mozilla Firefox, Apple Safari and others.
Have a great day!
Pat
People have gotten much more selective about giving away their email addresses, you need to offer them something of obvious value, with curiosity generated, and you need to ensure them that they are not going to get spammed…
Seize the Day,
Rob
Sales Eagles Soar Above the Competition!
Personal Asset Protection For Small Business Owners
Very anxious to get more information on building a subscribers’ list.
Great post!
Pam
Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost
Yep, the browser points the way. HTML is your friend, read by all owned by none(?)
Tim
Great advice!
Health, Fitness — Darryl Pace
Hi Pat,
awesome advice on what it takes to build that relationship and trust by giving them something of VALUE for free in exchange for their contact info so you can keep going back to the well!!
Duane
Learn Winning Persuasion
Techniques that Work Like Magic by Tapping Into the Psychology of
the Mind with Persuasion Expert Duane Cunningham!
Thanks for the advice and information.
I will keep it all in mind as we go forth.
Lynn Lane
http://www.Warriorofsuccess.com
You make some great suggestions here Pat. I’m working (stilllllll) on my opt-in on my site. I’m not liking this program … I was better off with the ugly sites I built in the past.
I’ve been thinking of a multiple-week program (email newsletter concept) that people receive when they opt-in.
Sue Crutcher, Life Empowerment Mentor
Your absolutely right.
I need to work on this.
Thanks for the reminder,
Philip
Consumer Behaviour Expert
Pam,
Ethical bribes are always welcome & work!
It fulfill dual purpose:
Introduce your business and win credibility
John Ho
Understanding Personalities for Better Influence & Persuasion (WordPress)
Understanding Personalities for Better Influence & Persuasion (Vox Blog)
Great points to keep in mind. I don’t know anyone that uses a browser other than IE or Firefox, but apparently somebody out there is. Thanks
Lisa McLellan, Child Care Expert - Babysitters, Nannies, and Au-pairs