You have to get your name in front of the people who are interested in your product or service. Advertising isn’t cost effective for most independent business owners. Attending community meetings and speaking for local business groups gives you exposure to a group of individuals and can take up a lot of your time. Here is one suggestion how utilizing the power of the Internet greatly expands your ability to connect with potential clients. A website…
Allows the business owner to attract and cultivate new clients
Any business, whether local or online, needs to have their domain name on all printed and published information, such as business cards. Write and article? Make sure your domain name is noted in your bio. Interviewed by the local paper? Your domain name needs to be here too.
Many metropolitan areas have online listings of businesses by category. Get your name and domain on these lists. Take advantage of the interactive quality of the Internet and get your business reviewed in online services such as yelp. You want to build a list of potential clients.
The goal is to bring people to your website where they can find out more about you and your business. Think of the time you save. You don’t have to meet everyone in person in order to introduce them to your business. Your website will do that for you.
Your website is an opportunity for people to get to know you further by putting their name on your list. You offer them an incentive for adding their name . Depending on your business or service you may offer a free quote or a report you’ve prepared. You have started to build your list. Congratulations!
WORD OF THE DAY: List Your list consists of the names of people you collect on your website. They have indicated an interest in hearing more about you or your product and, by entering their information, have consented to receive your emails. This is a bare bones definition. There is a lot more related to the subject of building a list which I will cover in more detail later.
-Pat
Good advice in the area of attracting clients and build contact lists.
We can use Pure Numerology to sort out how easy each to attract a client or how a client is provided we’ve their birth days, if not birth dates.
John Ho
Understanding Personalities for Better Influence & Persuasion (WordPress)
Understanding Personalities for Better Influence & Persuasion (Vox Blog)
The LIST is SO important.
Thanks
Bob Kaufer
If you MOVE like the Tin Man, you will THINK like the Scarecrow and FEEL like the Lion
you have my attention.
Don Shepherd
oregon or bust
I am always amazed at businesses that don’t understand or are not actively building a list!
You are SO right!
SunnyMarie
Glamour and Glitz
http://www.sunnymarie.wordpress.com
Excellent advice for small business owners on how to use a website for leverage.
Great post.
All the best,
Yann
be seen and known indeed, imperative in business and all kinds of relationship building.
All the best,
April Braswell
Dating Expert and Online Dating Coach
Pat, excellent marketing advice. The best marketing today is more labor intensive but virtually free. Capturing current and potential customers names is another great point you made. It is so important. Mark
Glacier Marketing
Glacier Ice Cream
It is about the list, it’s about the relationship. I found a website today by a local fellow who has a site up because he was told he needed one…… no tracking, no autoresponder, has no idea who’s coming or what they are looking for.
Thanks
JC JC
Great advice for the little guy seeking leverage. You put the time in but it is low-cost.
Kind Regard,
Anthony
http://www.anthonylemme.com