Want to Build Your Business?

You have to get your name in front of the people who are interested in your product or service. Advertising isn’t cost effective for most independent business owners.  Attending community meetings and speaking for local business groups gives you exposure to a group of individuals and can take up a lot of your time.  Here is one suggestion how utilizing the power of the Internet greatly expands your ability to connect with potential clients.  A website…

Allows the business owner to attract and cultivate new clients 

Any business, whether local or online, needs to have their domain name on all printed and published information, such as business cards.  Write and article?  Make sure your domain name is noted in your bio.  Interviewed by the local paper?  Your domain name needs to be here too.

Many metropolitan areas have online listings of businesses by category.  Get your name and domain on these lists.  Take advantage of the interactive quality of the Internet and get your business reviewed in online services such as yelp. You want to build a list of potential clients.

The goal is to bring people to your website where they can find out more about you and your business.  Think of the time you save.  You don’t have to meet everyone in person in order to introduce them to your business.  Your website will do that for you.

Your website is an opportunity for people to get to know you further by putting their name on your list.   You offer them an incentive for adding their name .  Depending on your business or service you may offer a free quote or a report you’ve prepared.  You have started to build your list.  Congratulations!

WORD OF THE DAY: List    Your list consists of the names of people you collect on your website.  They have indicated an interest in hearing more about you or your product and, by entering their information, have consented to receive your emails.  This is a bare bones definition.  There is a lot more related to the subject of building a list which I will cover in more detail later.


Want to Build Your Business? — 19 Comments

  1. Hi Pat,

    As usual your posts are filled with practical usable information for the business owner and today having a list is vital

    “The money is in the list” or as they say in business this is your real asset!

    Being able to build a list of “raving fans” who have a trusting relationship with you is your key goal when establishing any business relationship

    Great stuff!


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