You have to get your name in front of the people who are interested in your product or service. Advertising isn’t cost effective for most independent business owners. Attending community meetings and speaking for local business groups gives you exposure to a group of individuals and can take up a lot of your time. Here is one suggestion how utilizing the power of the Internet greatly expands your ability to connect with potential clients. A website…
Allows the business owner to attract and cultivate new clients
Any business, whether local or online, needs to have their domain name on all printed and published information, such as business cards. Write and article? Make sure your domain name is noted in your bio. Interviewed by the local paper? Your domain name needs to be here too.
Many metropolitan areas have online listings of businesses by category. Get your name and domain on these lists. Take advantage of the interactive quality of the Internet and get your business reviewed in online services such as yelp. You want to build a list of potential clients.
The goal is to bring people to your website where they can find out more about you and your business. Think of the time you save. You don’t have to meet everyone in person in order to introduce them to your business. Your website will do that for you.
Your website is an opportunity for people to get to know you further by putting their name on your list. You offer them an incentive for adding their name . Depending on your business or service you may offer a free quote or a report you’ve prepared. You have started to build your list. Congratulations!
WORD OF THE DAY: List Your list consists of the names of people you collect on your website. They have indicated an interest in hearing more about you or your product and, by entering their information, have consented to receive your emails. This is a bare bones definition. There is a lot more related to the subject of building a list which I will cover in more detail later.
-Pat
Hi Pat,
As usual your posts are filled with practical usable information for the business owner and today having a list is vital
“The money is in the list” or as they say in business this is your real asset!
Being able to build a list of “raving fans” who have a trusting relationship with you is your key goal when establishing any business relationship
Great stuff!
Duane
Learn Winning Persuasion
Techniques that Work Like Magic by Tapping Into the Psychology of
the Mind with Persuasion Expert Duane Cunningham!
Fantastic stuff as ever, Pat!
This is going to be a really valuable resource for small businesses who want to build their internet presence.
Many of my life coach clients are worried about this area of your business because of a lack of familiarity with it. Your website will go a long way to address that.
JJ Jalopy
Life Coaching and Home Business Advice with JJ Jalopy
Pat,
Great information. It all about building the relationship. You are right on.
Lynn Lane
http://www.Warriorofsuccess.com
Pat,
This is good, practical information. Thank you for this post.
Health, Fitness — Darryl Pace
Yep, I definitely need to do more of this and get better at (or should that be the other way round - possibly not!)
Thanks
Philip
[The Consumer Behaviour Research Resource]
Pat,
You hit the nail on the head, great post
The DIY Lawyer
DIY Lawyer - Where you can sign up for our free living trust e-course
Very good and practical advice most business people do not fully exploit. Right on target.
Steve
I think advertising can be a good investment but you need to be able to track exactly how much business it is generating and make sure that it is a positive ROI…
Seize the Day,
Rob
Personal Asset Protection For Small Business Owners
Have You Covered Your Assets?
I have many many people in my CRM - none of whom signed up for what can be considered spam. Can you name an effective way to convert these people to an “opted in” list?
Christian
http://www.christianhalleronline.com
Pat, Great actionable intelligence in your post about building a list for your internet business. It amazes me how simple, yet powerful this tool is.
Great advice. Thanks!
Pam
Great Minds, Great Wealth: Raise your Return, Reduce your Risk, Cut your Cost